Business strategy
We intend to achieve further growth and strengthen our competitive position through the continued implementation of our business strategy, which includes the following key elements:
• Continue to execute on our mission statement. Our mission statement is “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world.” We implement this mission statement by following a business strategy that:
• puts franchisees and Company-owned stores at the foundation of all our thinking and decisions;
• emphasizes our ability to select, develop and retain exceptional team members and franchisees;
• provides a strong infrastructure to support our stores; and
• builds excellent store operations to create loyal customers.
We adhere to the following guiding principles, which are based on the concept of one united brand, system and team:
• putting people first;
• demanding integrity;
• striving to make every customer a loyal customer;
• delivering with smart hustle and positive energy; and
• winning by improving results every day.
• Grow our leading position in an attractive industry. U.S. pizza delivery and carry-out are the largest components of the U.S. QSR pizza category. They are also highly fragmented. Pizza delivery, through which a majority of our retail sales are generated, had sales of $10.9 billion in the twelve months ended November 2008. As the leader in U.S. pizza delivery, we believe that our convenient store locations, simple operating model, widely-recognized brand and efficient supply chain system are competitive advantages that position us to capitalize on future growth.
Carry-out had $13.8 billion of sales in the twelve months ended November 2008. While our primary focus is on pizza delivery, we are also favorably positioned as a leader in carry-out given our strong brand, convenient store locations and quality, affordable menu offerings.